January 2011

We’ve stumbled across some intriguing applications of augmented reality recently, both in advertising and non-advertising entities.You can see a great video of an event organised to create a buzz around the launch of Tron: Legacy in Australia. Developed by interactive design company ENESS, the event used infrared lights alongside a camera to track the skaters’ positions. The skaters each wore an iPod Touch with a custom-built app, w...

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I can’t go a step further without first saying, ‘wow’. I’ve been following The Selby online for a few months now and I’ve always been fascinated by it. The obvious reason is that it allows you to snoop around other people’s homes from the safety of your own desk without the fear of being asked, 'What the hell are you doing in my house?' It also seems much more authentic and varied than most creative/interior blogs and Todd Selby’s interview snippets always make for a great read.

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