Earlier this month team Raw visited the annual Indy Man Beer Festival at the amazing venue that is Victoria Baths. We sampled an array of lagers, ale, cider and filled up on some of the tasty food stalls outside. All in all a great night!
We all came away with an interesting selection of postcards, beer mats, gold foiled stickers and even a tattoo transfer! There were many eye-catching packaging and promotional designs dotted about so I thought I'd post my top 5 brands & packaging from the event...
1. Magic Rock Brewery based Huddersfield
Designed by: Richard Norgate
What stands out for me about this branding is the illustration style. It is so fun and characterful!
The labels are very effective in the single colour across the range of products and although I didn't see this at the event, when researching this brewery I found this amazing van livery design.
2. Cloud water Brewery based in Manchester
Logo design by our fellow Mill residents Textbook studios.
I was already aware of this work but the simple logo icon really stood out at the festival. The labels are beautifully colourful and the brewery work with a new artist , illustrator or designer each season for fresh packaging design.
3. Wiper & True based in Bristol
Designed by Studio Makgill
Who doesn't love anything with gold foil packaging, especially when it's an illustration of an elephant. Gold foiled stickers and intriguing monochrome illustrations by Studio Makgill were a happy result of visiting the Wiper and True stand. It was the crisp typographic logo that stood out in the festival setting. This is a brand I remember seeing on several design blogs when launched in Summer 2013 and it's still a really fresh example now.
4. Brew by Numbers based in London
Designed by Ben Gregory
I really love the simple style of this packaging and the numbering system that dominates the label design. The first two numbers represent the style of beer and the second two the recipe within the style. the typography and lack of colour makes this stripped back design stand out against the busier colour beer labels.
5 - Left Handed Giant based in Bristol
Designed by Studio Thomas
Again this packaging is very simple and stripped back focusing on bold, clear typography and a stylish use of colours screen printed onto grey board for the beermats.