Blog posts in category "Technology"

We’ve stumbled across some intriguing applications of augmented reality recently, both in advertising and non-advertising entities.You can see a great video of an event organised to create a buzz around the launch of Tron: Legacy in Australia. Developed by interactive design company ENESS, the event used infrared lights alongside a camera to track the skaters’ positions. The skaters each wore an iPod Touch with a custom-built app, w...

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We are starting to see more and more use of light art and projection mapping across the design and advertising industry. Huge impressive light installations have been used for town celebrations or opulent corporate launches, and there’s even a suggestion that this could be an indicator of what the city centre Christmas lights of the future may look like (bye bye dodgy Blackpool illuminations).But it’s the prospect of using light art to promote brands that’s got us really excited. A ...

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