Channel 4 – The Breakfast Club

The Channel 4 Sales Team wanted to create a new brand for their regular breakfast club events, which showcase extended programming information and exclusive content to media agency members. We took inspiration from historical club crests to give the sales team their own Breakfast Club marque, with an egg on top.

C4 Breakfast Club 01
C4 Breakfast Club 04
C4 Breakfast Club 07

We also created a range of icons and patterns for the team to use across both digital and printed materials which were then distributed amongst the target audience of media buyers.

C4 Breakfast Club 02
C4 Breakfast Club 06