The England and Wales Cricket Board (ECB) are great supporters of the grassroots game, and were keen to increase the number of players and games being played across the country. Following a recent survey, it was clear that player numbers and finished games were on decreasing at an alarming rate – the main culprits being poor weather and low team numbers.
The ECB asked us to create a new brand and promotional campaign to help players, clubs and leagues improve their knowledge and reignite their passion for one of our oldest and most-loved sports.
To get the ball rolling we created an informative animated short to educate clubs and leagues on the current situation and the changes they could make to get things moving. This was complemented with a series of printed materials and a campaign microsite where cricketers and volunteers can find a host of tips, tools and downloadable resources to help get the game on and make every ball count.