Vegetarian Society - Every Meal Counts

Following the success of our self-initiated festive project, Let's Talk Turkey, we were commissioned by the Vegetarian Society to create a series of animated videos. We decided to create three shorts focused on the different motivations for reducing meat intake and going veggie: protecting the planet, improving animal welfare and keeping trim and healthy.

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Each of the videos follows a colourful character on their journey to a new lifestyle, with links out to the Every Meal Counts campaign website where users can take a short test to see how their favourite foods measure up.

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“Raw have been a delight to work with from start to finish. They worked beyond our original brief with enthusiasm and creativity and have delivered a set of films and microsite which will help the viewer discover how every meal really does count.”

Su Taylor Media Officer, The Vegetarian Society