For our 2013 festive studio project we shone some Christmas light on the plight of factory farmed turkeys with our Let’s Talk Turkey website. The campaign encouraged visitors to vote with their forks and choose a free-range, organic turkey or a meat-free alternative for their Christmas celebrations.
Around 90% of the turkeys that find their way to the UK Christmas dinner table will have been produced in factory conditions, without many people really knowing what goes on behind closed doors. With so much of the information online taking the shock approach, we really wanted to create something that was simple, engaging and positive, showing fellow festive shoppers that there are so many other options to choose from.
Special Mention for Best WebsiteAwwwards
We pushed the live button at the beginning of December, sharing the content with our clients, social media followers and the wider design and food industry. We had an overwhelming response in the lead up to the festive season with nearly 500 pledges; support from Paul McCartney's Meat Free Mondays campaign and Hugh Fearnley-Whittingstall's River Cottage; and features on design publications Creative Review and Design Week. Within hours we also had a brief from the Vegetarian Society who loved our playful approach and commissioned us to work on a set of animated videos.