LFC – Tactics For Families

Liverpool Football Club wanted to use its values as a catalyst for change, helping to strengthen family groups and encourage local young people to behave responsibly. We teamed up with illustrator The Boy Fitz Hammond to create a set of colourful characters and bring 'Liverpool's Superheroes' off the pitch and into the classroom as the role models for change.

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The illustrations formed part of activity book filled with fun and colourful activities focused on the social and emotional aspects of learning. The football club's community team and Liverpool legend Jamie Carragher took the initiative out into local schools where young people could have a go at writing a family-themed chant or designing their very own friends and family crest.

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