NHS – New You

Getting a teenage audience to rethink their attitude to healthy eating and exercise was the key challenge for this project. One of the areas we felt could engage the audience was a heightened desire to look good and feel accepted within their peer group. Using this as the basis for the project, we created a helpful book which was wrapped in a plastic case featuring an unhealthy set of characters. When taken off, the happier, more attractive ‘new you’ inside would be revealed.

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Playing on this interest in external appearance allowed us to hook in young readers and give them a wide range of simple tips and tools to improve their diet and lifestyle choices.

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To bring the messages to life, we teamed up with illustrator Matt Sewell whose colourful characters and active scenes added to the whole feeling of a fresh and healthy approach to daily life.

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Best Use of Illustration and Silver award for Consumer Campaign

IPA Best of Health Awards
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