Engaging 35-55-year-old men with their health and wellbeing is a challenging brief, especially on the streets of London borough Barking and Dagenham. The campaign specifically needed to appeal to a predominantly white, working class demographic, communicating serious health issues in a humourous, light-hearted style.
Our approach was a pastiche of the cult 'saucy seaside postcards’, produced in the 1950s by graphic artists such as Donald McGill. We worked closely with illustrator Garry Walton
Bronze award in Design Craft categoryRoses Design Awards