Brand refresh

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Brand Guidelines Case
Brand Guidelines Set
Brand Guidelines Set
Main Brand Guidelines
Sub Brand Guidelines
Season Tickets

Wolves commissioned us to rebrand the club and its many sub-brands. We engaged staff and supporters - from the tea lady to the chairman - to try to get to the heart of Wolves and to understand what it really means to be a fan. The strong, geometric nature of the crest provided us with the inspiration for the sub-brands and signage, and a strong core message was created that encapsulated the Wolves mission. A new typeface and colour palette have also been introduced that reflect the club’s personality and give new marketing material a consistent look and feel.

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