Wolves

Brand Refresh

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Brand Guidelines Case
Brand Guidelines Set
Brand Guidelines Set
Main Brand Guidelines
Sub Brand Guidelines
Typography
Icons
Icons
Season Tickets

Wolves commissioned us to rebrand the club and its many sub-brands. We engaged staff and supporters - from the tea lady to the chairman - to try to get to the heart of Wolves and to understand what it really means to be a fan. The strong, geometric nature of the crest provided us with the inspiration for the sub-brands and signage, and a strong core message was created that encapsulated the Wolves mission. A new typeface and colour palette have also been introduced that reflect the club’s personality and give new marketing material a consistent look and feel.

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