Sport & Design, United
Back in July we put a little post up on here, filled with fond farewells for our co-founder Ste Taylor who was getting ready to kick things off on a new sporting venture that he has been keeping under wraps for the past few months. Since his summer departure, we've been working with Ste on the branding, website and packaging for his new online store and design collective, Form and Glory, which brings together over 20 artists and designers to create a range of sporting products and prints (You'll find a few familiar faces selling their wares including Anthony Oram, Ben the Illustrator and San Francisco duo Art of Sport).
Launching today – just in time to solve a long line of Christmas gift quandaries – the website is filled with beautifully crafted prints and the odd wildcard gift for the hipster biker in the form of some handlebar taxidermy. Form & Glory's main aim is to bring together goods with real guts and imagination – the pieces that you'll never pick up in the club gift shop or the gimmick-ridden gift sites that a quick Google search will tend to produce.
It was really important for us that the visual language and tone of voice act as a stamp of quality for the well-crafted pieces that are sold within the store and to make customers feel more than mere transactions and part of a like-minded community. The identity takes inspiration from the classic, timeless style of sport and allows the flexibility to work alongside a range of sporting pursuits.
It's been a real pleasure to team up with Mr Taylor again and we're sure that the pieces will be getting adding to plenty of Christmas lists and Pinterest boards before the month is out.