We were approached by Buckinghamshire County Council to sit on the judging panel as groups of young people pitched their ideas for a public health campaign of their choice. One of the winning groups came up with a game-based app that would make sexual health education engaging and relevant for the 14-16 year age group.
The concept was centred around teaching teenagers the basics of putting a condom on through a fun, addictive iPhone platform. From this original idea, the Dom app was created, offering tech-savvy teenagers the option to subtly learn about sexual health through a gaming platform. Working collaboratively with the winning group at each stage, we began to develop the visual style and structure of the app, which also includes a handy service map and guidance on a wide range of other sexual health questions and forms of contraception.
The main element of the app is the condom based game in which players unwrap, prepare and put a condom onto the game's main character, Dom. As players progress through the three main levels of the game they collect points based on their accuracy and are also given handy hints and tips on healthy relationships, using condoms, keeping safe, and where to get help. Dom can be dressed up in a range of comedy outfits, with players unlocking a range of clothing and items in the Shop section as they move through the game.
The app also has a service finder map, which allows users to find their nearest sexual health clinic or support service. Players can click to order a postal chlamydia kit, and browse the 'Get Clued Up' section which has information on a range of key healthy relationships and sex topics.
To keep the game interesting and challenging enough to captivate the audience, we also threw in condom unwrapping bonus levels and a coveted glow in the dark condom which, when unlocked in the shop, allows players to increase their score on the Lights Out level.
Christabel Morris Public Health Practitioner, Buckinghamshire County Council
"It's been a pleasure to work with such a professional, creative and passionate organisation. This project required a lot of thinking outside the box whilst at the same time sticking to a strict brief from the teenagers involved; Raw handled this superbly. Excellent job, thank you!"