The England and Wales Cricket Board (ECB) are constantly working to increase participation and improve people’s experience of the grassroots game. The Get The Game On campaign began in 2015 and we have worked closely with the team to develop the brand and communicate the support available both offline and online.
Following a national survey of the recreational game, it was clear that player numbers and finished games were decreasing at an alarming rate – the main reasons being poor weather and low team numbers.
We created a new brand and promotional campaign to help umpires and groundsmen, players, clubs, and leagues get the most out of their cricket and increase the number of games played, and enjoyed.
To get the ball rolling we created an informative animated short video to educate clubs and leagues on the current situation and the changes they could make to get things moving. This was complemented with a series of printed materials and a campaign website where cricketers and volunteers can find a host of tips, tools and downloadable resources to help get the game on and make every ball count.
The website has evolved over recent seasons, including the addition of a comprehensive digital toolkit, breaking down the most effective social media channels for planning and game day management. There are also a hots of wet weather videos and tools to help get the game on, whatever the weather.
Since the campaign launch over 37,000 people have accessed the website and each cricket season sees Get The Game On grow and develop in line with the new challenges at recreational level.