There’s no doubt that the positivity of football can often be overshadowed by the negative headlines and behaviour within the modern game. The Premier League were keen to build on their existing Get On With The Game campaign which aims to improve behaviour within the professional game and foster a positive atmosphere from all.
Our role was to translate the parent campaign’s aims to a younger audience of children aged 8 to 11. Building on our previous work for young audiences with Liverpool F.C, Get On With The Game Kids was born.
There are so many examples of admirable and positive behaviour in the game that can give children something to aspire to. Our aim was to use this unique power to educate children about their own behaviour and improve social awareness.
The website and visual identity we created alongside illustrator The Boy Fitz Hammond includes six interactive games and a set of teaching packs linked to the SEAL (Social and Emotional Aspects of Learning) area of the national curriculum. Each individual element links back to social and emotional areas of development, addressing common issues such as the importance of referees and other authority figures in everyday life.
Since launching the project, over 20,000 teachers have registered with the campaign and nearly 50,000 teaching packs have been used in schools across the globe. The games have also been hugely popular amongst the target audience, with 250,000 entries registered on the leaderboard.