For one of our festive studio projects we shone some Christmas light on the plight of factory farmed turkeys with our Let’s Talk Turkey website. The campaign encouraged visitors to vote with their forks and choose a free-range, organic turkey or a meat-free alternative for their Christmas celebrations.
Around 90% of the turkeys that find their way to the UK Christmas dinner table will have been produced in factory conditions, without many people really knowing what goes on behind closed doors. With so much of the information online taking the shock approach, we really wanted to create something that was simple, engaging and positive, showing fellow festive shoppers that there are so many other options to choose from.
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