Nando’s – Christmas Campaign

We joined the Nando's team to create and plan their nationwide in-restaurant Christmas campaign. The main focus was to convey the irreverent, fun personality of the brand and offer some festive cheer to their loyal customers and staff (or Nandocas as they’re known within the business). The rest was left up to us.

Nandos 01

It was evident from our first visit to Nando’s that their core audience was hooked on digital. Phones were at the centre of the dining action and conversation, and Nando’s already had millions of followers across their social media channels. So rather than focusing on a print-based idea, which was the default setting for the brand’s restaurant activity, we created a digitally centred campaign with the Crackalaka Boom app at the heart of the action.

Nandos 02
Nandos 03

The app allows users to physically pull a digital cracker – using two phones as each half – to unlock a range of traditional games, photobooth fancy dress and joke features.

Nandos 04
Nandos 05

“Raw answered our brief in a creative and exciting manner, delivering Nando’s first seasonal app as part of the Christmas campaign. Working with them was a seamless process from the word go.”

Tate Connolly Assistant Brand Experience Manager, Nando’s​

Nandos 06
Nandos 07

Large-scale window decals and promotional materials were also created to introduce the app to customers and give each restaurant a dose of Christmas spirit.

Nandos 08

If you have an idea – big or small – you’d like to share, or an upcoming project you’d like to discuss, we’d love to hear from you. You can give us a call on 01925 223 986 or send us an email and we’ll be back in touch shortly.

Stay in the loop with our New & Noteworthy monthly newsletter


App Development: Apposing

More Projects


Wolves Brand Refresh

Branding a football club and stadium with a real sense of people and place.


BBC Philharmonic – Helen Musselwhite

A tactile tour through the orchestra's Bridgewater Hall season.