Getting a teenage audience to rethink their attitude to healthy eating and exercise was the key challenge for this project. One of the areas we felt could engage the audience was a heightened desire to look good and feel accepted within their peer group. Using this as the basis for the project, we created a helpful book which was wrapped in a plastic case featuring an unhealthy set of characters. When taken off, the happier, more attractive ‘new you’ inside would be revealed.