Following on from previous projects with the Reader we were excited to hear about an exciting new event they were launching. Gravity is a hybrid literature and wellbeing festival, aiming to create a place where the serious problems of life can be spoken about, cried over and laughed at.
A weekend of headline talks, panel discussions, Shared Reading groups and wellbeing workshops addressed the inevitable toughness that life in the Covid-era throws at us through literature, laughter, art and beyond, with headline speakers including Maxine Peake.
We worked with The Reader team to create a brand identity, tone of voice and designed materials for both online and offline use.
The identity we created aimed to express the interconnectedness of the emotions we experience during difficult experiences and the many colours and shades that we move through as we navigate life’s curves and edges.
Deliverables included social media promotional assets, banners, festival programme and internal promotional tools.
Jo Spragg Head of Communications
"Raw answered the brief better than we could ever have imagined, getting right to the heart of the matter and delivering an excellent brand campaign.”