KIND People
We're excited to be launching our latest digital project with Liverpool based charity, KIND. For over four decades, the children’s charity have been supporting and championing children and families who are dealing with poverty and disadvantage. We have collaborated with the charity to create a new online home which focusses on streamlining the donation and fundraising process, as well as showcasing the incredible SEED centre in Liverpool and the varied and brilliant work that goes on all year round.
One off and monthly donations can easily be made through the site, and there is a strong focus on the fun ways that individuals and companies can find to fundraise, from swimming the channel to bake sales!
Working with the established core brand, we developed a new visual identity, colour palette and illustration style for use both online and offline. It was important for Founder, Stephen Yip, and his core team for the site to mirror the warmth, playfulness and creativity that is at the heart of the charity’s home in Liverpool’s Georgian Quarter.
We also created a home for all of the incredible memories and photographs from over 40 years of residential programmes, out of school clubs, and education programmes. At the heart of the website are the words and stories of the children and adults whose lives have been touched by KIND since 1975 and the many donors who make everything possible.
The fully responsive website can also be easily updated by the KIND team who post daily updates from their central SEED centre, including the impact of their extensive educational programmes and, of course, their resident Shitzu star, Benji!