The George Best style guide was created for IMG Licensing to celebrate the sporting star’s legendary style and sporting status. The core aim being to encourage existing brands and retailers to acquire rights for a range of business ventures and products under the Best brand.
Taking inspiration from George's love of fashion and craftsmanship, the guide was side stitched and foil blocked to give a fashion conscious, bespoke feel. We were also given access to hundreds of iconic images from George’s glory days, both on and off the football pitch, to complement the retro styling of the design.
Following a limited release, the book also became a coveted piece with a number of reprints requested from fans around the world.