Following our rebrand and environmental graphics for Wolverhampton Wanderers, the team at Queens Park Rangers came to us with a vision for bringing Loftus Road to life for fans and visitors. Transforming grey, bare walls into colourful, captivating fan spaces was the brief for this ambitious project.
We focussed on core fan areas in and around the pitch. These zones are where fans tend to congregate before the match so the short-form interesting facts and stats were the perfect way to chronicle the club's memorable moments and nomadic past.
As well as using paint-like vinyls, we also injected some fun and texture into the main timeline wall with the use of omniturf to pay homage to the groundbreaking plastic pitch which was rolled out back in 1981.
We teamed up with Workroom Industries to create bespoke, tactile elements for the environmental graphics. These subtle additions helped to create interest and a real buzz around the stadium's new look.